Nike Mercurial X Soccer Shoe Video

September 2nd, 2010 | By Raidz

Tell me this isn’t a badass video for advertising a soccer cleat?

NIKE SPORTSWEAR x AIR FORCE 1 HIGH x BLACK FOAMPOSITE x PREVIEW

August 29th, 2010 | By All Day

The success of the recent Nike Air Force 1 “Metallic Silver Foamposite” has spawned Nike to create the Nike Air Force 1 High “Black Foamposite”. Comprised of Nike’s signature Foamposite material, the “Black Foamposite” Air Force 1 sits atop a clear sole and visible “AIR” unit. A mesh tongue and black strap above the “Nike Air” logo resembles the Nike Air Foamposite Pro, yet the sneaker holds characteristics of the signature Air Force 1.

NIKE AIR FORCE ONE x FOAMPOSITE

July 28th, 2010 | By All Day

Originally previewed in early June, here we get an outdoors look into the upcoming Foamposite Air Force 1 for Fall 2010. This evolution sees Nike bring together the best of both worlds. Significant creative thinking and new engineering to create a three-mold process that eliminates the seams on the upper. The shoe also draws on the original Foamposite design, utilizing a midsole that allows consumers a window into the soul of the shoe. Seamless Foamposite, in an Air Force 1. Stay tuned as a release nears at select Nike accounts, including West NYC.

NIKE SB x JULY 2010 COLLECTION

July 23rd, 2010 | By All Day

Nike SB delivers a strong line-up for July, offering seven impressive shoes, all of which are available at Primitive right now.

AIR JORDAN x ALPHA AJ1 OUTDOOR

July 15th, 2010 | By All Day

Jordan Brand previews two upcoming colorways in its Air Jordan Alpha AJ1 Outdoor. Both a laser blue and varsity maize are seen, each taking on the spirit of the Air Jordan 1 and adapting it for outdoor play with more rugged and durable features. Look for these, along with several other colors, to drop next month via Jordan Brand retailers.

NIKE x 6.0 BCN BMX PRO x FINALS

July 6th, 2010 | By All Day

40 of the world’s best park riders landed in Spain last month for the Nike 6.0 BCN BMX PRO. Heavy hitters in the lineup included Nike 6.0 riders Garrett Reynolds, Dennis Enarson, Mike Spinner and Jason Phelan alongside the likes of Gary Young, Ryan Nyquist, Drew Bezanson, Brett Banasiewicz and a list of quality park contenders. A video recap of the event is now offered above. Enjoy!

NIKE x AUTO TRAINER x GREEN PURPLE PUNCH

June 28th, 2010 | By All Day

Adding further colorways to its increasing selection of vulcanized offerings, Nike drops this new edition of its Auto Trainer. The shoes take on a vibrant green/purple punch scheme, mixing it up with leather and suede uppers. Retailing for a reasonable $85 USD, these are now available through finer Nike retail accounts, including Wish.

NIKE FOOTBALL x WRITE YOUR HEADLINE

June 25th, 2010 | By All Day

Nike Football’s Write the Future campaign continues well into the World Cup as they introduce the “Write Your Headline”. Each night, Johannesburg’s 30 story tall, 138 meter the Life Center Tower lights up with images of some of the world’s best players including Cristiano Ronaldo, Robinho, Rooney and Ribery. Fans can submit their own personal statements via various mediums with the best 100 chosen each night to usher in yet another innovative digital experience from Nike.

NIKE RED x TIED TOGETHER x TOKYO

June 22nd, 2010 | By All Day

A vast amount of my art postings comes from Tokyo. The reason for is because I am a huge fan of the Japanese culture. I enjoy browsing the web and checking out what kind of activities are happening on the other side of the world. Which then, of course, I like sharing this information with you all on TheAREA. Furthermore, here is a glance at the opening of “Tied Together”, an exhibition in Tokyo, called RED, initiative by Nike. The event featured a great amount of artwork, dedicated to iconic Brazilian-Japanese footballer Marcus Tulio Tanaka along with several product releases, all falling in line with the (RED) campaign’s fight against AIDS.

JORDAN x ALPHA TRUNNER x PREVIEW

June 22nd, 2010 | By All Day

A updated version of its original Trunner design, Jordan Brand beefs up the brand’s trademark running sneakers into a more contemporary silhouette, as we see a preview of the Alpha Trunner. Although still quite simple, the shoes carry a more aggressive look within the midsoles, while the uppers remain, for the most part, true to the originals. Look for three different colorways in July and August 2010, including a take on the inaugural white/black/red version.

Nike X Just Do It X Kobe Bryant

June 3rd, 2010 | By Raidz

It’s unfortunate the Lakers beat the Suns, but that is sports. Kobe Bryant is doing battle for his 5th NBA Championship ring.

NIKE x 6.0 MELEE

June 2nd, 2010 | By All Day

AIR JORDAN 1 x WOLF GREY x SPICE

May 27th, 2010 | By All Day

Jordan Brand unveils an upcoming colorway in the almighty Air Jordan 1 silhouette. Fall 2010 welcomes this wolf grey/spice/white rendition which takes on a leather upper complimented by grey paneling and white midsoles. Look for these to hit Jordan accounts in the coming months.

AIR JORDAN x RED FLIGHT

May 25th, 2010 | By All Day

NIKE x WRITE THE FUTURE x SHORT FILM

May 24th, 2010 | By All Day